B2B SaaS design that moved
a number that mattered.
A curated selection of engagements across SaaS, ClimateTech, healthcare, and marketplace products, each rooted in Human-Centred Design and measured against real outcomes.
- 20+ Years of Design Experience Senior-level since 2004
- 60% Engagement Lift Community sports platform, post-redesign
-
95%Task completion, same engagement Usability testing across sprints
- Global Markets Served Active client work across three continents
Selected work.
Enterprise ClimateTech / ESG Platform
A complex carbon reporting platform redesigned for the people who have to use it every day. Delivered in partnership with an agency client. Measurable reduction in time-on-task and support escalations.
Community Sports Platform
A full product redesign that lifted engagement by 60% and achieved a 95% task-success rate in usability testing. From research to high-fidelity handoff in eight weeks.
Equestrian Services Marketplace
Validating a two-sided marketplace before a single line of code was written, saving months of costly rework. Hypothesis Testing Sprint in five days, prototype tested in week two.
Accommodation Booking Platform
Fifteen client-facing screens for a twelve-module workforce accommodation platform in Germany. Booking, invoicing, inventory, and helpdesk resolved into one interface system, designed and revised inside a single week.
More work available under NDA
Get in touch to discuss relevant case studies for your industry and engagement type.
Get in Touch →Evidence before execution
Each study below opens with what we did not know at the start. The research came first, and in one case it stopped a build.
Senior-led throughout
Your named senior lead is stated in the proposal before you sign, and is the person making the design decisions. No handoff to juniors after the pitch.
Outcomes, not outputs
Every number on this page was measured after launch, not estimated before it. Where we have no measurement, we say so.
Your project could be next.
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